Companies use a variety of methods to improve the sales of their products. What are those methods? Which is the most effective method? | Real exam ielts writing task 2 |

🎯 Master IELTS with Real Computer-Based Practice!

Prepare smarter with ieltsonestopcbt.com — India’s most trusted platform for IELTS Computer-Based Tests.
✅ Practice Reading and Listening in real exam format
✅ Instant results with detailed feedback
✅ Authentic test interface just like the official CBT exam
🚀 Start your free practice now at ieltsonestopcbt.com and experience the real IELTS test environment before your exam day!

QUESTION

Companies use a variety of methods to improve the sales of their products.
What are those methods?
Which is the most effective method?

It is true that organisations adopt numerous techniques to increase the sales of their products. These strategies have evolved over time as competition in the market has intensified. This essay will outline the most commonly used methods and explain why digital advertising has become the most effective one in recent years.

To begin with, companies rely heavily on advertising to promote their products. Traditional forms such as television commercials, billboards, and print ads still play a major role, while online advertisements on platforms like YouTube and Instagram have gained significant popularity. Apart from this, firms often use celebrity endorsements and influencer marketing, which help in boosting brand credibility and attracting younger customers. Moreover, discount schemes, seasonal sales, and buy-one-get-one offers are frequently employed to encourage immediate purchases. Many businesses also invest in packaging design and product placement in movies or TV shows to strengthen visibility and appeal.

Among all these strategies, digital advertising is arguably the most effective method today. This is because companies can target very specific groups of consumers based on age, interests, and online behaviour, ensuring that their promotional content reaches the people most likely to purchase their products. In addition, digital campaigns are cost-efficient and allow businesses to track customer engagement in real time. As a result, firms can quickly adjust their marketing approach, making it far more flexible and impactful than traditional advertising forms.

In conclusion, companies use various techniques such as advertising, promotions, endorsements, and attractive packaging to increase sales. However, digital advertising stands out as the most effective method due to its precision, affordability, and ability to reach a large audience quickly.

---