Research indicates that nowadays some consumers are much less influenced by advertising than in the past. What do you think are the reasons for this? Do you think this is a positive or negative development?| Real exam ielts writing taskj2

   🎯 Master IELTS with Real Computer-Based Practice!

Prepare smarter with ieltsonestopcbt.com — India’s most trusted platform for IELTS Computer-Based Tests.
✅ Practice Reading and Listening in real exam format
✅ Instant results with detailed feedback
✅ Authentic test interface just like the official CBT exam
🚀 Start your free practice now at ieltsonestopcbt.com and experience the real IELTS test environment before your exam day!

Question:
Research indicates that nowadays some consumers are much less influenced by advertising than in the past. What do you think are the reasons for this? Do you think this is a positive or negative development?

Sample answer 

Recent studies suggest that modern consumers are becoming less influenced by advertising compared to previous generations. There are several reasons behind this shift, and I believe this is largely a positive development for society.

One key reason is the rise of digital awareness. People today, especially younger generations, understand how marketing techniques work and can easily recognise exaggerated or misleading claims. Another factor is the availability of online reviews and user-generated content. Instead of trusting advertisements, consumers rely on real experiences shared on social media platforms, YouTube reviews and e-commerce ratings. Additionally, the overwhelming volume of advertisements across websites, apps and billboards has led to “ad fatigue,” where people simply ignore commercial messages because they see them too often.

I believe this trend is positive because it encourages companies to be more transparent and ethical. When consumers no longer fall for unrealistic claims, businesses are forced to improve the quality of their products rather than relying on flashy marketing. Moreover, people make better purchasing decisions when they rely on independent reviews instead of traditional advertisements. However, a small drawback is that new or small businesses might struggle to attract customers without strong advertising power, but overall, the benefits of informed and critical consumers outweigh this limitation.

In conclusion, consumers today are less affected by advertising due to greater digital awareness, access to online reviews and exposure to excessive marketing. This development is largely positive, as it promotes honesty in the market and empowers people to make wiser decisions.

---